Terms & Conditions

PLEASE READ THESE TERMS OF USE (“AGREEMENT” OR “TERMS OF USE”) CAREFULLY BEFORE USING THE WEBSITE AND SERVICES OFFERED BY THE ARTERY. THIS AGREEMENT SETS FORTH THE LEGALLY BINDING TERMS AND CONDITIONS FOR YOUR USE OF THE WEBSITE AT http://madisonartery.com (THE “SITE”) AND ALL SERVICES PROVIDED BY THE ARTERY ON THE SITE.

By using the Site in any manner, including but not limited to visiting or browsing the Site, you (the “user” or “you”) agree to be bound by this Agreement, including those additional terms and conditions and policies referenced herein and/or available by hyperlink. This Agreement applies to all users of the Site, including without limitation users who are vendors, customers, merchants, contributors of content, information and other materials or services on the Site.

1. THE ARTERY is a Venue

THE ARTERY acts as a venue to allow users who comply with THE ARTERY’s policies to offer, sell and buy certain goods within a fixed-price format. THE ARTERY is not directly involved in the transaction between buyers and sellers. As a result, THE ARTERY has no control over the quality, safety, morality or legality of any aspect of the items listed, the truth or accuracy of the listings, the ability of sellers to sell items or the ability of buyers to pay for items. THE ARTERY does not pre-screen users or the content or information provided by users. THE ARTERY cannot ensure that a buyer or seller will actually complete a transaction.

Consequently, THE ARTERY does not transfer legal ownership of items from the seller to the buyer.

THE ARTERY cannot guarantee the true identity, age, and nationality of a user. THE ARTERY encourages you to communicate directly with potential transaction partners through the tools available on the Site. You may also wish to consider using a third-party escrow service or services that provide additional user verification.

You agree that THE ARTERY is a venue and as such is not responsible or liable for any content, for example, data, text, information, usernames, graphics, images, photographs, profiles, audio, video, items, and links posted by you, other users, or outside parties on THE ARTERY. You use the THE ARTERY service at your own risk.

2. Membership Eligibility

Age: THE ARTERY’s services are available only to, and may only be used by, individuals who are 18 years and older who can form legally binding contracts under applicable law. You represent and warrant that you are at least 18 years old and that all registration information you submit is accurate and truthful. THE ARTERY may, in its sole discretion, refuse to offer access to or use of the Site to any person or entity and change its eligibility criteria at any time. This provision is void where prohibited by law and the right to access the Site is revoked in such jurisdictions.

Individuals under the age of 18 must at all times use THE ARTERY’s services only in conjunction with and under the supervision of a parent or legal guardian who is at least 18 years of age. In this all cases, the adult is the user and is responsible for any and all activities.

Compliance: You agree to comply with all local laws regarding online conduct and acceptable content. You are responsible for all applicable taxes. In addition, you must abide by THE ARTERY’s policies as stated in the Agreement and the THE ARTERY policy documents listed below (if applicable to your activities on or use of the Site) as well as all other operating rules, policies and procedures that may be published from time to time on the Site by THE ARTERY, each of which is incorporated herein by reference and each of which may be updated by THE ARTERY from time to time without notice to you:

In addition, some services offered through the Site may be subject to additional terms and conditions promulgated by THE ARTERY from time to time; your use of such services is subject to those additional terms and conditions, which are incorporated into this Agreement by this reference.

Password: Keep your password secure. You are fully responsible for all activity, liability and damage resulting from your failure to maintain password confidentiality. You agree to immediately notify THE ARTERY of any unauthorized use of your password or any breach of security. You also agree that THE ARTERY cannot and will not be liable for any loss or damage arising from your failure to keep your password secure. You agree not to provide your username and password information in combination to any other party other than THE ARTERY without THE ARTERY’s express written permission.

Account Information: You must keep your account information up-to-date and accurate at all times, including a valid email address. To sell items on THE ARTERY you must provide and maintain valid payment information such as a valid PayPal account or home mailing address.

Account Transfer: You may not transfer or sell your THE ARTERY account and User ID to another party. If you are registering as a business entity, you personally guarantee that you have the authority to bind the entity to this Agreement.

Right to Refuse Service: THE ARTERY’s services are not available to temporarily or indefinitely suspended THE ARTERY members. THE ARTERY reserves the right, in THE ARTERY’s sole discretion, to cancel unconfirmed or inactive accounts. THE ARTERY reserves the right to refuse service to anyone, for any reason, at any time.

3. Fees and Billing

Joining and setting up a shop on THE ARTERY is $75/year or $100 if you pay for 2 years. There is a commission taken for artwork sold on the site (see below for commission fees). Your annual membership includes:

  • Your own store on our website with up to 50 art pieces for sale.
  • Online access to your account where you can manage your own products, change pricing, etc.
  • Article about your and your artwork featured on our website home page and on our blog.
  • Promotion of your artwork in our e-newsletter and social media.
  • A backlink to your website, Facebook page or other social media to drive traffic to your site.
  • Your art events promoted on our art calendar for free.
  • Payment for your Artery membership will be billed annually. You can cancel your Artery membership at any time.

In addition to the annual membership fee, THE ARTERY charges fees a percentage of the sale price when the item sells. THE ARTERY’s Fees Policy, which is subject to change, is incorporated into this Agreement by reference. Changes to the Fees Policy and the fees for THE ARTERY’s services are effective after THE ARTERY provides you with at least fourteen (14) days’ notice by posting the changes on the Site. However, THE ARTERY may choose to temporarily change the Fees Policy and the fees for THE ARTERY’s services for promotional events; such changes are effective when THE ARTERY posts the temporary promotional event on the Site. THE ARTERY may, at THE ARTERY’s sole discretion, change some or all of THE ARTERY’s services at any time. In the event THE ARTERY introduces a new service, the fees for that service are effective at the launch of the service. Unless otherwise stated, all fees are quoted in US Dollars (USD).

After a sale is complete (yay!), The Artery will keep a commission fee on the total item(s) sale price and pay the rest out to the artist on the last business day of the month. Artists may accept payment via PayPal or a check. Fees will not be collected on shipping or sales tax. Commission rates for selling art on our website are as follows:

Art Sale Price | Artery Commission Fees

$1-$10 | 20%

$11-$25 | 17%

$26-$50 | 15%

$51-100 | 13%

$101-$200 | 11%

$201 and up | 10%

Commissions will be used for advertising, website and administrative costs, credit card processing fees and to put back into the art community in the form of the Artery Scholarship Fund among other fees.

In certain situations, including but not limited to a void or invalid transaction, THE ARTERY may issue a credit for the applicable fees to a seller’s billing statement.

Vendors are responsible for paying all shipping fees and applicable taxes associated with selling items on THE ARTERY website.

Fees and Termination: If THE ARTERY terminates a listing or your account, if you close your account, or a customer needs a refund as a product was unsatisfactory or undelivered, you remain obligated to pay THE ARTERY for all unpaid fees plus any penalties, if applicable. If the seller’s account is not paid in full and becomes past due, the seller risks penalties such as the suspension of privileges and/or termination of the account and other collection mechanisms (including retaining collection agencies and legal counsel). If you have a question or wish to dispute a charge, contact THE ARTERY.

4. Listing and Selling

Listing Description: By listing an item on the Site you warrant that you and all aspects of the item comply with THE ARTERY’s published policies. You also warrant that you may legally sell the item. You must accurately describe your item and all terms of sale in your THE ARTERY shop. Your listings may only include text descriptions, graphics, pictures and other content relevant to the sale of that item. All items must be listed in an appropriate category with appropriate tags. Each listing must accurately and completely describe the item/items for sale in that listing. If the “in stock” quantity is more than one, all items in that listing must be identical. Each unique item must have its own listing.

Shop Policies: All sellers are urged to outline shop policies for their THE ARTERY shop. These policies may include, for example, shipping, returns, payment and selling policies. Sellers must create reasonable policies in good faith and must abide by such policies. All shop policies must comply with THE ARTERY’s site-wide policies. Sellers are responsible for enforcing their own reasonable shop policies. THE ARTERY reserves the right to request that a seller modify a shop policy.

Binding Sale: All sales are binding. The seller is obligated to ship the order or otherwise complete the transaction with the buyer in a prompt manner, unless there is an exceptional circumstance, such as: (a) the buyer fails to meet the terms of the seller’s listing (such as payment method), or (b) the seller cannot authenticate the buyer’s identity. The buyer is obligated to deliver appropriate payment for items purchased, unless there is an exceptional circumstance.

Fee Avoidance: The price stated in each item listing description must be an accurate representation of the sale. Sellers may charge reasonable shipping and handling fees to cover the costs for packaging and mailing the items. Sellers may not charge excessive shipping fees or otherwise avoid fees. You may not alter the item’s price after a sale for the purpose of avoiding THE ARTERY transaction fees, misrepresent the item’s location, or use another user’s account without permission.

5. Prohibited, Questionable and Infringing Items and Activities

You are solely responsible for your conduct and activities on and regarding to THE ARTERY and any and all data, text, information, usernames, graphics, images, photographs, profiles, audio, video, items, and links (together, “Content”) that you submit, post, and display on THE ARTERY.

Restricted Activities: Your Content and your use of THE ARTERY shall not:

Be false, inaccurate or misleading
Be fraudulent or involve the sale of illegal, counterfeit or stolen items
Infringe upon any third-party’s copyright, patent, trademark, trade secret or other proprietary or intellectual property rights or rights of publicity or privacy (see also, THE ARTERY’s Copyright and Intellectual Property Policy)
Violate this Agreement, any site policy or community guidelines, or any applicable law, statute, ordinance or regulation (including, but not limited to, those governing export control, consumer protection, unfair competition, anti-discrimination or false advertising)
Contain items that have been identified by the U.S. Consumer Products Safety Commission (CPSC) as hazardous to consumers and therefore subject to a recall
Be defamatory, trade libelous, unlawfully threatening, unlawfully harassing, impersonate or intimidate any person (including THE ARTERY staff or other users), or falsely state or otherwise misrepresent your affiliation with any person, through for example, the use of similar email address, nicknames, or creation of false account(s) or any other method or device
Be obscene or contain child pornography
Contain or transmit any code of a destructive nature that may damage, detrimentally interfere with, surreptitiously intercept or expropriate any system, data or personal information
Host images not part of a listing
Modify, adapt or hack THE ARTERY or modify another website so as to falsely imply that it is associated with THE ARTERY;
Appear to create liability for THE ARTERY or cause THE ARTERY to lose (in whole or in part) the services of THE ARTERY’s ISPs or other suppliers
Link directly or indirectly, reference or contain descriptions of goods or services that are prohibited under this Agreement, the Privacy Policy, The DOs & DON’Ts of THE ARTERY, or other policy documents as posted on THE ARTERY.

Furthermore, you may not list any item on THE ARTERY (or consummate any transaction that was initiated using THE ARTERY’s service) that, by paying to THE ARTERY the listing fee or the final value fee, could cause THE ARTERY to violate any applicable law, statute, ordinance or regulation, or that violates the Terms of Use.

6. Content

License: THE ARTERY does not claim ownership rights in your Content. You grant THE ARTERY a license solely to enable THE ARTERY to use any information or Content you supply THE ARTERY with, so that THE ARTERY is not violating any rights you might have in that Content. You grant THE ARTERY a non-exclusive, worldwide, perpetual, irrevocable, royalty-free, sublicensable (through multiple tiers) right to exercise the copyright, publicity, and database rights (but no other rights) you have in the Content, in any media now known or not currently known, with respect to your Content. You agree to allow THE ARTERY to store or re-format your Content on THE ARTERY and display your Content on THE ARTERY in any way as THE ARTERY chooses. THE ARTERY will only use personal information in accordance with THE ARTERY’s Privacy Policy.

As part of a transaction, you may obtain personal information, including email address and shipping information, from another THE ARTERY user. Without obtaining prior permission from the other user, this personal information shall only be used for that transaction or for THE ARTERY-related communications. THE ARTERY has not granted you a license to use the information for unsolicited commercial messages. Without limiting the foregoing, without express consent from the user, you are not licensed to add any THE ARTERY user to your email or physical mail list. For more information, see THE ARTERY’s Privacy Policy.

Re-Posting Content: By posting Content on THE ARTERY, it is possible for an outside website or a third party to re-post that Content. You agree to hold THE ARTERY harmless for any dispute concerning this use. If you choose to display your own THE ARTERY-hosted image on another website, the image must provide a link back to its listing page on THE ARTERY.

Idea Submissions: THE ARTERY considers any unsolicited suggestions, ideas, proposals or other material submitted to it by users via the Site or otherwise (other than the Content and the tangible items sold on the Site by users) (collectively, the “Material”) to be non-confidential and non-proprietary, and THE ARTERY shall not be liable for the disclosure or use of such Material. If, at THE ARTERY’s request, any member sends Material to improve the site (for example through customer support), THE ARTERY will also consider that Material to be non-confidential and non-proprietary and THE ARTERY will not be liable for use or disclosure of the Material. Any communication by you to THE ARTERY is subject to this Agreement. You hereby grant and agree to grant THE ARTERY, under all of your rights in the Material, a worldwide, non-exclusive, perpetual, irrevocable, royalty-free, fully-paid, sublicensable and transferable right and license to incorporate, use, publish and exploit such Material for any purpose whatsoever, commercial or otherwise, including but not limited to incorporating it in the API, documentation, or any product or service, without compensation or accounting to you and without further recourse by you.

7. Information Control

THE ARTERY does not control the Content provided by users that is made available on THE ARTERY. You may find some Content to be offensive, harmful, inaccurate, or deceptive. There are also risks of dealing with underage persons or people acting under false pretense.

Additionally, there may also be risks dealing with international trade and foreign nationals. By using THE ARTERY, you agree to accept such risks and that THE ARTERY (and THE ARTERY’s officers, directors, agents, subsidiaries, joint ventures and employees) is not responsible for any and all acts or omissions of users on THE ARTERY. Please use caution, common sense, and practice safe buying and selling when using THE ARTERY.

Other Resources: THE ARTERY is not responsible for the availability of outside websites or resources linked to or referenced on the Site. THE ARTERY does not endorse and is not responsible or liable for any content, advertising, products, or other materials on or available from such websites or resources. You agree that THE ARTERY shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with the use of or reliance on any such content, goods or services available on or through any such websites or resources.

8. Resolution of Disputes and Release

In the event a dispute arises between you and THE ARTERY, please contact THE ARTERY.

Any dispute arising from or relating to the subject matter of this Agreement shall be finally settled by arbitration in Dane County, Wisconsin, using the English language. The prevailing party in any arbitration or other proceeding arising under this Agreement shall be entitled to receive reimbursement of its reasonable expenses (including reasonable attorneys’ fees, expert witness fees and all other expenses) incurred in connection therewith. Judgment upon the award so rendered may be entered in a court having jurisdiction or application may be made to such court for judicial acceptance of any award and an order of enforcement, as the case may be. Notwithstanding the foregoing, each party shall have the right to institute an action in a court of proper jurisdiction for injunctive or other equitable relief pending a final decision by the arbitrator. For all purposes of this Agreement, the parties consent to exclusive jurisdiction and venue in the United States Federal Courts or state courts. Use of the Site is not authorized in any jurisdiction that does not give effect to all provisions of the Agreement, including without limitation, this section. You and THE ARTERY agree that any cause of action arising out of or related to the Site (including, but not limited to, any services provided or made available therein) or this Agreement must commence within one (1) year after the cause of action arose; otherwise, such cause of action is permanently barred.

Should you have a dispute with one or more users, or an outside party, you release THE ARTERY (and THE ARTERY’s officers, directors, agents, subsidiaries, joint ventures and employees) from any and all claims, demands and damages (actual and consequential) of every kind and nature, known and unknown, suspected and unsuspected, disclosed and undisclosed, arising out of or in any way connected with such disputes. THE ARTERY encourages users to report user-to-user disputes to your local law enforcement, postmaster general, or a certified mediation or arbitration entity, as applicable.

THE ARTERY, for the benefit of users, may try to help users resolve disputes. THE ARTERY does so in THE ARTERY’s sole discretion, and THE ARTERY has no obligation to resolve disputes between users or between users and outside parties. To the extent that THE ARTERY attempts to resolve a dispute, THE ARTERY will do so in good faith based solely on THE ARTERY’s policies. THE ARTERY will not make judgments regarding legal issues or claims.

9. THE ARTERY’s Intellectual Property

THE ARTERY, and other THE ARTERY graphics, logos, designs, page headers, button icons, and service names are registered trademarks, trademarks or trade dress of THE ARTERY in the U.S. and/or other countries. THE ARTERY’s trademarks and trade dress may not be used, including as part of trademarks and/or as part of domain names or email addresses, in connection with any product or service in any manner that is likely to cause confusion.

10. Access and Interference

THE ARTERY may contain robot exclusion headers which contain internal rules for software usage. Much of the information on THE ARTERY is updated on a real-time basis and is proprietary or is licensed to THE ARTERY by THE ARTERY’s users or third-parties. You agree that you will not use any robot, spider, scraper or other automated means to access THE ARTERY for any purpose whatsoever, except to the extent expressly permitted by and in compliance with THE ARTERY’s Terms of Use or otherwise without THE ARTERY’s prior express written permission. Additionally, you agree that you will not:

Take any action that imposes, or may impose, in THE ARTERY’s sole discretion, an unreasonable or disproportionately large load on THE ARTERY’s infrastructure
Copy, reproduce, modify, create derivative works from, distribute or publicly display any user Content (except for your Content) or other allowed uses as set out in this agreement from the Site without the prior express written permission of THE ARTERY and the appropriate third party, as applicable
Interfere or attempt to interfere with the proper working of the Site or any activities conducted on the Site
Bypass THE ARTERY’s robot exclusion headers or other measures THE ARTERY may use to prevent or restrict access to THE ARTERY

11. Breach

Without limiting any other remedies, THE ARTERY may, without notice, and without refunding any fees, delay or immediately remove Content, warn THE ARTERY’s community of a user’s actions, issue a warning to a user, temporarily suspend a user, temporarily or indefinitely suspend a user’s account privileges, terminate a user’s account, prohibit access to the Site, and take technical and legal steps to keep a user off the Site and refuse to provide services to a user if any of the following apply:

THE ARTERY suspects (by information, investigation, conviction, settlement, insurance or escrow investigation, or otherwise) a user has breached this Agreement or other policy documents and community guidelines incorporated herein; THE ARTERY is unable to verify or authenticate any of your personal information or Content; or THE ARTERY believes that a user is acting inconsistently with the letter or spirit of THE ARTERY’s policies, has engaged in improper or fraudulent activity in connection with THE ARTERY or the actions may cause legal liability or financial loss to THE ARTERY’s users or to THE ARTERY.

12. Privacy

Except as provided in THE ARTERY’s Privacy Policy THE ARTERY will not sell or disclose your personal information (as defined in the Privacy Policy) to third parties without your explicit consent. THE ARTERY stores and processes Content on computers located in the United States that are protected by physical as well as technological security.

13. No Warranty

THE ARTERY, THE ARTERY’S SUBSIDIARIES, OFFICERS, DIRECTORS, EMPLOYEES, AND THE ARTERY’S SUPPLIERS PROVIDE THE ARTERY’S WEB SITE AND SERVICES “AS IS” AND WITHOUT ANY WARRANTY OR CONDITION, EXPRESS, IMPLIED OR STATUTORY. THE ARTERY, THE ARTERY’S SUBSIDIARIES, OFFICERS, DIRECTORS, EMPLOYEES AND THE ARTERY’S SUPPLIERS SPECIFICALLY DISCLAIM ANY IMPLIED WARRANTIES OF TITLE, MERCHANTABILITY, PERFORMANCE, FITNESS FOR A PARTICULAR PURPOSE AND NON-INFRINGEMENT. IN ADDITION, NO ADVICE OR INFORMATION (ORAL OR WRITTEN) OBTAINED BY YOU FROM THE ARTERY SHALL CREATE ANY WARRANTY. SOME STATES DO NOT ALLOW THE DISCLAIMER OF IMPLIED WARRANTIES, SO THE FOREGOING DISCLAIMER MAY NOT APPLY TO YOU. THIS WARRANTY GIVES YOU SPECIFIC LEGAL RIGHTS AND YOU MAY ALSO HAVE OTHER LEGAL RIGHTS THAT VARY FROM STATE TO STATE.

14. Liability Limit

IN NO EVENT SHALL THE ARTERY, AND (AS APPLICABLE) THE ARTERY’S SUBSIDIARIES, OFFICERS, DIRECTORS, EMPLOYEES OR THE ARTERY’S SUPPLIERS BE LIABLE FOR ANY DAMAGES WHATSOEVER, WHETHER DIRECT, INDIRECT, GENERAL, SPECIAL, COMPENSATORY, CONSEQUENTIAL, AND/OR INCIDENTAL, ARISING OUT OF OR RELATING TO THE CONDUCT OF YOU OR ANYONE ELSE IN CONNECTION WITH THE USE OF THE SITE, THE ARTERY’S SERVICES, OR THIS AGREEMENT, INCLUDING WITHOUT LIMITATION, LOST PROFITS, BODILY INJURY, EMOTIONAL DISTRESS, OR ANY SPECIAL, INCIDENTAL OR CONSEQUENTIAL DAMAGES.

THE ARTERY’S LIABILITY, AND (AS APPLICABLE) THE LIABILITY OF THE ARTERY’S SUBSIDIARIES, OFFICERS, DIRECTORS, EMPLOYEES, AND SUPPLIERS, TO YOU OR ANY THIRD PARTIES IN ANY CIRCUMSTANCE IS LIMITED TO THE GREATER OF (A) THE AMOUNT OF FEES YOU PAY TO THE ARTERY IN THE 12 MONTHS PRIOR TO THE ACTION GIVING RISE TO LIABILITY, AND (B) $100. SOME STATES DO NOT ALLOW THE EXCLUSION OR LIMITATION OF INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE LIMITATION OR EXCLUSION MAY NOT APPLY TO YOU.

15. Indemnity

YOU AGREE TO INDEMNIFY AND HOLD THE ARTERY AND (AS APPLICABLE) THE ARTERY’S PARENT, SUBSIDIARIES, AFFILIATES, OFFICERS, DIRECTORS, AGENTS, AND EMPLOYEES, HARMLESS FROM ANY CLAIM OR DEMAND, INCLUDING REASONABLE ATTORNEYS’ FEES, MADE BY ANY THIRD PARTY DUE TO OR ARISING OUT OF YOUR BREACH OF THIS AGREEMENT OR THE DOCUMENTS IT INCORPORATES BY REFERENCE, OR YOUR VIOLATION OF ANY LAW OR THE RIGHTS OF A THIRD PARTY.

16. No Guarantee

THE ARTERY does not guarantee continuous, uninterrupted access to the Site, and operation of the Site may be interfered with by numerous factors outside THE ARTERY’s control.

17. Legal Compliance; Taxes

You shall comply with all applicable domestic and international laws, statutes, ordinances and regulations regarding your use of the Site and any THE ARTERY service and, if applicable, your listing, purchase, solicitation of offers to purchase, and sale of items. In addition, you shall be responsible for paying any and all taxes applicable to any purchases or sales of items you make on the Site (excluding any taxes on THE ARTERY’s net income).

18. Severability

If any provision of this Agreement is held unenforceable, then such provision will be modified to reflect the parties’ intention. All remaining provisions of this Agreement shall remain in full force and effect.

19. No Agency

You and THE ARTERY are independent contractors, and no agency, partnership, joint venture, employee-employer or franchiser-franchisee relationship is intended or created by this Agreement.

20. THE ARTERY Service

THE ARTERY reserves the right to modify or terminate the THE ARTERY service for any reason, without notice, at any time. THE ARTERY reserves the right to alter these Terms of Use or other Site policies at any time, so please review the policies frequently. If THE ARTERY makes a material change THE ARTERY will notify you here, by email, by means of a notice on our home page, or other places THE ARTERY deems appropriate. What constitutes a “material change” will be determined at THE ARTERY’s sole discretion, in good faith, and using common sense and reasonable judgment.

21. Choice of Law

This Agreement shall in all respects be interpreted and construed with and by the laws of the State of Wisconsin, excluding its conflicts of laws rules, and the United States of America.

22. Survival

Sections 3 (Fees and Services, Fees and Termination), 6 (Content, License), 7 (Information Control), 8 (Meetings, Groups or User Fees), 9 (Resolution of Dispute and Release), 10 (THE ARTERY’s Intellectual Property), 11 (Access and Interference), 12 (Breach), 13 (Privacy), 14 (No Warranty), 15 (Liability Limit), 16 (Indemnity), 17 (No Guaranty), 19 (Severability), 20 (No Agency), 22 (Choice of Law) shall survive any termination or expiration of this Agreement.

23. Notices

Except as explicitly stated otherwise, any notices shall be given by postal mail to THE ARTERY; 30 W. Mifflin St, 6th Floor | Madison, WI 53703 (in the case of THE ARTERY) or, in your case, to the email address you provide to THE ARTERY (either during the registration process or when your email address changes). Notice shall be deemed given 24 hours after email is sent, unless the sending party is notified that the email address is invalid. Alternatively, THE ARTERY may give you notice by certified mail, postage prepaid and return receipt requested, to the address provided to THE ARTERY. In such case, notice shall be deemed given three days after the date of mailing.

For issues with intellectual property, please provide the notice as specified in THE ARTERY’s Copyright and Intellectual Property Policy.

24. Disclosures

The services hereunder are offered by THE ARTERY, located at 30 W. Mifflin St, 6th Floor | Madison, WI 53703. If you are a Wisconsin resident, you may have this same information emailed to you by sending a letter to the foregoing address with your email address and a request for this information.

Membership

We expect all members of The Artery (including The Artery’s staff) to treat each other with respect and kindness. Remember that behind every username is a real person with feelings. Your username on The Artery is your identity. You are responsible for your conduct and all content submitted under your username on The Artery.

By joining The Artery, you agree to abide by the policies outlined in this agreement.
Usernames cannot be changed except in the event of documented legal action (such as trademark infringement) at The Artery’s discretion.
You may not use the words “The Artery” in your username without permission.
You must be at least 18 years of age to hold an account on The Artery.
If you are under 18, you must have the permission and supervision of a parent or legal guardian who is at least 18 years of age; that adult is responsible for the account.
When using The Artery, those under 18 must, at all times, have the permission and supervision of a parent or legal guardian who is at least 18 years of age.
You may not use mature, profane or racist language or images in the public areas of your account (for example: username, Shop Name, Seller Info, Shop Description).
You may not use the public areas of your account to demonstrate or discuss disputes with others or with The Artery.
You may not transfer ownership or sell your The Artery account to another party.
You may not use The Artery to direct shoppers to another online selling venue to purchase the same items as listed in your The Artery shop, as this may constitute fee avoidance. This includes posting links/URLs or providing information sufficient to locate the other online venue(s).
An Artery account may not be used for the purpose of redirecting traffic to another web location. Please contact Support to have your account closed if you are no longer using it.
Keep your account information updated and accurate. Your account must have a valid email address at all times. The Artery will use the email address on file in your account information to contact you when necessary.
The Artery encourages all members to resolve their own disputes. As a venue, The Artery cannot mediate disputes between members or other parties.

Members who do not comply with The Artery’s policies may be subject to review, which can result in suspension of account privileges and/or termination. This includes all of your accounts by virtue of association. In other words, The Artery reserves the right to suspend the use of the site for a person and all username(s) he/she operates under. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.

Multiple accounts held by one person

Having more than one account (“multiple accounts” or “alternate accounts”) is not something The Artery encourages, as it has the potential to cause confusion. Keep in mind that information and accounts cannot be merged in any way, so if you change your mind later, you will not be able to transfer information (for example: listings, feedback or purchase history) from one account to another.

All of your Shop Names must be clearly disclosed in the Shop Description and Seller Info for each account. A statement such as, “I am also on The Artery under these Shop Names…” would be acceptable. This includes all buying and selling accounts, as well as any collective accounts in which you are involved.
You may not use an alternate account to purchase items from yourself. This is called “shilling.”
You may not list the same unique item in more than one shop on The Artery.

The Artery will not issue refunds or credits for accidental activity stemming from multiple account ownership (for example: listing items in the wrong shop). Members who do not comply with The Artery’s policies may be subject to review, which can result in suspension of account privileges and/or termination. This includes all of your accounts by virtue of association. In other words, The Artery reserves the right to suspend the use of the site for a person and all username(s) he/she operates under. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.
Multiple people using a single account (collective shops)

An account that involves more than one person is called a collective. There are three scenarios, outlined below, in which multiple people who know each other may use a single The Artery account.

Collaboration: Artisans combine their skills to make and list handmade products in an Artery shop. For example:

One artist screen prints fabric, then another artist sews clothing from the fabric. The finished product is listed in a collective The Artery shop.

Sharing a Shop: Multiple people who know each other use a single The Artery account to post their own separate items in one shared shop. For example:

Two jewelers share a collective The Artery shop, but they create and list their own jewelry items in the shop.
Friends, a painter and a furniture maker, share a collective The Artery shop to sell their work together.
Shop Management Help: Someone helps a friend or family member in the same household or shared physical space manage their The Artery account. For example:

A person helps a friend or family member list or ship an item. The item is listed in their collective The Artery shop.
With permission and supervision of a parent or legal guardian who is at least 18 years of age, a minor and an adult have an Artery shop together. Per The Artery’s Membership policies, the adult is responsible for the account.

If your shop is a collective, you must comply with all of The Artery’s policies, including these additional policies specifically for collectives:

A collective may not be an entity that represents multiple artists by contract (for example: a gallery, a consignment shop, an art agency/dealer).
Because of the laws concerning charitable fundraising, a charitable collective shop must comply with The Artery’s Charitable listings and shops policies.
The shop’s About page must fully disclose accurate information about each person, their role in the The Artery shop and the relationships between the members of the collective. The Artery may ask for additional information and require that the shop comply with additional requirements.
The individual who registers the account is responsible for all activities of the account, the bill and any transactions. This includes participation in community features of the site.
All standard listing policies (see Shops and Listings) apply to collective The Artery shops. All handmade items must be created by members of the collective.

Members who do not comply with The Artery’s policies may be subject to review, which can result in suspension of account privileges and/or termination. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use. If any of The Artery’s policies are violated by a member of a collective, all accounts registered to members of the collective are subject to suspension of privileges and/or account termination. The Artery will not mediate disputes between individuals within a collective.

Transactions

As a marketplace venue, The Artery’s role is to connect shoppers (buyers) with independent shops (sellers). As a shopper, when you place an order on The Artery, you enter into a transaction with an independent shop, facilitated by The Artery.

A transaction is created when a buyer has completed the Checkout process on The Artery. Both the buyer and the seller are sent an email from The Artery about the order and a receipt record in their The Artery account. A transaction is considered complete after the buyer has submitted payment and the seller has shipped the item to the buyer.

The Artery aims to keep the shopping experience consistent across the marketplace, however, since each shop is an independent business, there may be some differences between shops. Each shop may have their own specific policies for things like returns, exchanges and custom orders; these shop policies may not conflict with The Artery’s site-wide policies. Additionally, please take note that third-party services may be involved in a transaction (for example: PayPal, shipping services), and these other services may have different policies regarding transactions or use of their services.

Buyer best practices

As a shopper on The Artery, you can take steps to help create a smooth transaction:

Read the listing details and the shop’s policies page before purchasing.
Provide an accurate shipping address during Checkout.
Before returning an item, check the shop’s policies and contact the seller. (Not all shops accept returns.)
In the event of a return, retain proof of shipping and/or delivery confirmation that includes the date and recipient’s address (at least the city/state or zip code).
In the event of a dispute, use the tools The Artery provides to help resolve the problem (see Transaction concerns or disputes).

We hope that your experience on The Artery is smooth and hassle-free. In the event of a problem with a transaction, The Artery encourages the buyer and seller to resolve the situation through The Artery, and by submitting fair, honest feedback (see Feedback). If a situation cannot be resolved directly between the buyer and seller, then you may opt to use the processes The Artery provides to determine a resolution.

There are two types of disputes that a buyer can report if there is an unresolved problem with a transaction: an item that did not arrive (also referred to as a “non-delivery” case), or an item received that is significantly different than agreed upon by the buyer and seller in the transaction (also referred to as an “item not as described” case).

A buyer has a limited timeframe in which to report a problem and open a dispute case:

If the seller stated a ships-by date using the tools provided by The Artery, then the dispute timeframe is relative to the that date. The buyer may open a case after the ships-by date or after the seller marked the order as shipped, whichever is sooner. The option to report the problem is available for 45 days.
If no ships-by date was specified using the tools provided by The Artery, the buyer may report the problem no sooner than 7 days and no later than 75 days after the transaction date.

The Artery also has various policies to help sellers with problematic transactions, including: non-payment, transaction cancellation, refusal of service to a specific buyer, and transaction interference (see more detail below).
Non-delivery

A non-delivery situation arises when a buyer placed an order and submitted payment, but then did not receive the item. The Artery encourages a buyer to first contact the seller via email to try and work out the issue. If this is unsuccessful, the buyer may report that the item has not arrived and open a non-delivery case within the applicable time frame (see Transaction concerns or disputes). Often the case process enables the buyer and seller to resolve the matter directly. Unresolved cases escalate for review and resolution by The Artery.

Please note: a buyer who paid via PayPal may have a limited time frame in which to file a claim for refund of purchase under PayPal’s policies; that process is separate from The Artery’s dispute process.

The seller must ship the item(s) as specified by the ships-by date set using the tools provided by The Artery, or within a reasonable amount of time.
Once an Artery non-delivery case has been opened by the buyer, the buyer and seller must use the case system to communicate about the transaction.
A case may be closed after the buyer and seller reached a resolution agreement, or the item was delivered, or the seller issued a full refund, or if the transaction qualified for the Seller Protection Program.
If a case remains unresolved, it will be escalated for review and resolution by The Artery. Both parties must abide The Artery’s decision.
If a case is escalated to The Artery, the seller may be asked to provide The Artery with additional information (for example: proof of shipping and/or delivery, proof of refund) to help resolve the dispute.
For transactions paid directly via credit card, then The Artery may issue a refund to the buyer from the seller’s Shop Payment Account to resolve the dispute. If there are insufficient funds available in the seller’s Shop Payment Account, The Artery may charge the payment source on file for the seller to cover the refund.

A seller who fails to ship an item, respond to a non-delivery case or settle a disputed transaction in a reasonable manner may be suspended. Members who do not comply with The Artery’s policies may be subject to review, which can result in suspension of account privileges and/or termination. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.
Item not as described

An item is “not as described” if it is substantially different than explicitly agreed upon or if it is not fit for its intended use. Examples include but are not limited to: incorrect size, incorrect material, or missing parts. Sellers must accurately photograph and describe the item(s) for sale.

In the event the buyer received a product that is not as described, the buyer should first contact the seller via email to try and work out the issue. If this is unsuccessful, the buyer may open an item not as described case within the applicable time frame (see Transaction concerns or disputes).

Not as described cases may also be filed for late delivery. In order to qualify as “late delivery,” the buyer must provide proof that all of the following conditions have been met:

The item(s) were ordered for a specific date or event.
A deadline was agreed upon by the buyer and seller.
The item(s) are rendered useless after that date.

Often the case process enables the buyer and seller to resolve the matter directly. Unresolved cases will escalate for review and resolution by The Artery.

Note: a buyer who paid via PayPal may have a limited time frame in which to file a claim under PayPal’s policies; that process is separate from The Artery’s dispute process.

The seller must accurately describe the item in the listing (see Marketplace Criteria). For custom orders, the seller and buyer should communicate about details via email.
The seller must comply with the transaction agreement or according to the terms in the seller’s shop policies. In order to qualify for the Seller Protection Program, sellers’ policies must be consistent with The Artery’s policies.
Once a not as described case has been opened by the buyer on The Artery, the buyer and seller must use the case system to communicate about the transaction.
A case may be closed after the buyer and seller reached a resolution agreement, or the seller issued a full refund, or if the transaction qualified for the Seller Protection Program.
If a case remains unresolved, it will be escalated for review and resolution by The Artery. Both parties must abide The Artery’s decision.
If a case is escalated to The Artery, both buyer and seller may be asked to provide additional information (for example: photographs of the item) to help resolve the dispute.
For transactions paid directly via credit card, then The Artery may issue a refund to the buyer from the seller’s Shop Payment Account to resolve the dispute. If there are insufficient funds available in the seller’s Shop Payment Account, The Artery may charge the payment source on file for the seller to cover the refund.

A seller who ships an item that is not as described, fails to respond to a case or settle a disputed transaction in a reasonable manner may be suspended. Members who do not comply with The Artery’s policies may be subject to review, which can result in suspension of account privileges and/or termination. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.
Non-payment

Non-payment occurs when a buyer did not or cannot complete payment after a transaction has been created. The seller may invoice the buyer in an attempt to collect payment before shipping. The Artery encourages sellers to offer buyers fair, honest feedback (see Feedback). Sellers are also encouraged to consider customer service best practices.

The buyer must pay at the time the transaction is created, according to the transaction agreement or according to the terms in the seller’s Shop Policies.
The seller may cancel a transaction for non-payment when applicable (see Transaction cancellation).

The Artery relies on sellers to submit fair, honest feedback for buyers in non-payment circumstances. Members with a low overall feedback score or those who routinely do not pay for orders may be subject to review, which can result in suspension of account privileges and/or termination. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.
Refusing service

The Artery encourages sellers to engage in clear and consistent communication, consider customer service best practices and honor transaction agreements. However, if a seller cannot complete a transaction due to an extraordinary circumstance, then the seller may refuse service to the buyer.

The seller must notify the buyer of refusal of service via email.
The seller can only refuse service prior to shipping.
If the buyer has already paid, then the seller must issue a full refund to the buyer (price paid for item plus shipping).
The seller may cancel the transaction when applicable (see Transaction cancellation).
Unless otherwise agreed or according to the seller’s terms, a seller’s refusal of service to a specific buyer is indefinite within that seller’s The Artery shop.

Members who abuse the privilege to refuse service may be subject to review, which can result in suspension of account privileges and/or termination. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.
Interference

To ensure the integrity of The Artery’s marketplace and help protect members from potentially fraudulent activity, transaction interference is not allowed on The Artery.

You may not contact another member to buy or sell an item listed on The Artery outside of The Artery’s marketplace. This may also constitute fee avoidance.
You may not communicate (for example: by email, in The Artery’s community spaces) with another member to warn the member away from a particular buyer, seller or item.
Posting in the public areas of your account (for example: Profile, listings) to demonstrate or discuss a dispute with others or with The Artery may be considered a form of interference.

Members who do not comply with The Artery’s policies may be subject to review, which can result in suspension of account privileges and/or termination. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.
Transaction cancellation

Sellers agree to complete valid transactions. On occasion, a seller may need to cancel an invalid or void transaction, as defined below. Only the seller in a transaction may cancel the transaction. When applicable, The Artery will issue a credit to the seller for fees related to a cancelled transaction. Sellers are encouraged to keep proof of any refunds provided to buyers in the event a dispute arises over a cancellation.

If a buyer would like to cancel an order, the buyer should contact the seller by email to request cancellation. Cancellations may be subject to an individual seller’s shop policies and whether the item has shipped. Item returns are subject to the individual seller’s shop policies; the buyer needs to contact the seller for approval prior to shipping an item back to the seller.

The seller may not cancel a transaction for the purpose of avoiding fees or feedback.
The seller may cancel an invalid or void transaction, as defined by these circumstances:
The buyer did not pay (see Non-payment) at the time the transaction was created, according to the transaction agreement or according to the terms in the seller’s shop policies.
The payment method was Direct Checkout, AND a full refund is provided to the buyer from the seller’s Shop Payment Account.
The payment method was PayPal, check, money order, or “Other” payment method, AND any of the following additional criteria are met:
Both the buyer and seller agreed to cancel the transaction prior to shipment. If the buyer has already paid, the seller has refunded buyer (price paid for item plus shipping).
The seller has refused service to the buyer (see Refusing service). If the buyer has already paid, the seller has refunded the buyer (price paid for item plus shipping).
The buyer paid for the item(s). Although the seller shipped the item(s), the buyer did not receive the item(s). The seller has refunded the buyer (price paid for item at minimum).
The buyer paid, the seller shipped the item, and the buyer received the item. Then the buyer and seller agreed the buyer can return the item to the seller for a refund. The seller has received the returned item, and the seller has refunded the buyer (price paid for item at minimum).

Members who abuse the privilege to cancel transactions may be subject to review, which can result in suspension of account privileges and/or termination. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.

Marketplace criteria

The Artery provides a marketplace for crafters, artists and collectors to sell their creations and crafting supplies. Most shops belong to individuals, but a small group can run an Artery shop together (see Membership).

Production assistance

Production assistance for certain intermediary tasks in some crafts may be acceptable. The following policies govern use of production assistance in the creation of handmade items:

An assistant, under the direct supervision of the seller, may: assist with a portion of the creation process, list items in a shop, ship items, communicate with buyers, accounting or other record keeping.
A third-party vendor may be used for intermediary tasks in some crafts. Acceptable examples include, but are not limited to: printing the seller’s original artwork, metal casting from the seller’s original mold, or kiln firing the seller’s handcrafted ceramic work.
A third-party vendor may not fulfill your orders to your The Artery customers on your behalf (no drop-shipping).
An assistant or third-party vendor’s involvement may not comprise a majority share of a handmade item’s creation.

Listings that do not comply with The Artery’s policies may be reported for review (see Flagging). Members who do not comply with The Artery’s policies may be subject to review, which can result in suspension of account privileges and/or termination. If The Artery removes an item listing for violating The Artery policy, the seller is still obligated to pay the listing fee for that item. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.

Services

In general, services are not allowed to be listed on The Artery. There are a few exceptions noted below that are allowed as they produce a new, tangible, physical item.

Any service that does not yield a new, tangible, physical item is not allowed (for example: tailoring, restoring or repairing an item, photographic retouching or color correction).
Custom graphic design and digital pattern distribution are allowed; a digital file (for example: .pdf, .jpg, .doc) is considered the tangible, physical item.

Listings that do not comply with The Artery’s policies may be reported for review (see Flagging). Members who do not comply with The Artery’s policies may be subject to review, which can result in suspension of account privileges and/or termination. If The Artery removes an item listing for violating The Artery policy, the seller is still obligated to pay the listing fee for that item. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.

Listings that do not comply with The Artery’s policies may be reported for review (see Flagging). Members who do not comply with The Artery’s policies may be subject to review, which can result in suspension of account privileges and/or termination. If The Artery removes an item listing for violating The Artery policy, the seller is still obligated to pay the listing fee for that item. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.

Digital goods

On The Artery, a digital file is considered a tangible item that can be listed for sale. A shop owner can upload a file to their The Artery listing so that it is available for a buyer to download after their purchase is complete.

Digital goods must adhere to The Artery’s Marketplace Criteria and Copyright & IP Policy.
Uploaded files are subject to review by The Artery, and may be rejected or removed at The Artery’s discretion.
Listings must accurately describe the content of downloadable file(s).
Labels on listings (for example: title, tags, category) must accurately describe the item.

Listings that do not comply with The Artery’s policies may be reported for review (see Flagging). Members who do not comply with The Artery’s policies may be subject to review, which can result in suspension of account privileges and/or termination. If The Artery removes an item listing for violating The Artery policy, the seller is still obligated to pay the listing fee for that item, and the files may no longer be available for buyers to download. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.

Charitable listings and shops

The Artery understands that members may wish to participate in fundraising for charitable organizations and causes. Charitable fundraising is subject to many laws, and unfortunately, there exist unsavory people who may attempt to take advantage of your good will. Therefore, for the protection of our community, The Artery has established some policies regarding charitable listings and shops that use charitable fundraising as a promotional tool. Members participate in charitable fundraising at their own risk.

Members represent that any charitable fundraising complies with all applicable laws.
A seller who promotes that their The Artery shop engages in charitable fundraising on behalf of a recognized tax-deductible charitable organization (for example: 501(c)(3) status or equivalent with the IRS, similar legally-recognized non-U.S. charitable organization) must receive appropriate consent from the charitable organization.
The seller must include clear information about the organization and donation details in the listing, and/or other public area of the shop.
Listings created solely to solicit for donations are not permitted. All listings on The Artery must be for a tangible item available for sale.
Members must comply with all policies, including The Artery’s Community policies. Members must not send unsolicited donation requests.
A charitable shop involving multiple people must comply with all applicable Membership rules.

Members who do not comply with The Artery’s policies may be subject to review, which can result in suspension of account privileges and/or termination. If The Artery removes an item listing for violating The Artery policy, the seller is still obligated to pay the listing fee for that item. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.
Mature content

The Artery aims to maintain a marketplace appropriate for general audiences, therefore the use of mature content must comply with the following policies. Pornography is strictly prohibited on The Artery.

Listings that do not comply with The Artery’s policies may be reported for review (see Flagging). Members who do not comply with The Artery’s policies may be subject to review, which can result in suspension of account privileges and/or termination. If The Artery removes an item listing for violating The Artery policy, the seller is still obligated to pay the listing fee for that item. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.
Prohibited items

Every The Artery seller is responsible for following the laws that apply to you, your shop and your items, including any shipping restrictions for your items.

There are some types of items that we don’t allow in The Artery’s marketplace, even if they are legal and otherwise meet The Artery’s selling criteria. Some things just aren’t in the spirit of The Artery. The following types of items may NOT be listed on The Artery:

  • Tobacco and other smokeable products
  • Alcohol
  • Drugs, medical drug claims about an item, drug paraphernalia
  • Live animals, illegal animal products
  • Human remains or body parts
  • Pornography
  • Firearms and/or weapons
  • Hazardous materials (for example: flammable, explosive, corrosive, poisonous, etc.)
  • Recalled items
  • Real estate
  • Motor vehicles (for example: automobiles, motorcycles, boats, travel trailers, etc.)
  • Items or listings that promote, support or glorify hatred toward or otherwise demean people based upon: race, ethnicity, religion, gender, gender identity, disability, or sexual orientation; including items or content that promote organizations with such views
  • Items or listings that promote or support illegal activity or instruct others to engage in illegal activity
  • Items or listings that promote, support or glorify acts of violence or harm towards self or others

Even beyond these standards, The Artery members are responsible for making important moral or ethical decisions regarding what they buy and sell on The Artery.

We reserve the right to remove listings that we determine are not within the spirit of The Artery. Such listings will be removed from the site, and the member’s selling privileges may be suspended and/or terminated. If The Artery removes an item listing for violating The Artery policy, the seller is still obligated to pay the listing fee for that item. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.
Shops

We encourage all sellers to provide information about yourself and/or your craft in your Profile. Shoppers will likely be interested in this information, as they are often here specifically to buy handmade items directly from the creator. You should explain your shop’s policies regarding shipping, payments, refunds and exchanges on the Shop Policies page. You may use this space to provide additional shop policy information.

Please keep the following things in mind as you set up your shop and create listings:

An individual shop’s policies must abide by The Artery’s site-wide policies. The Artery reserves the right to request that a seller provide policy information or require a seller to modify unreasonable policies at The Artery’s discretion.
Do not make illegal use of photographs or written text. This is in violation of our Terms of Use.
You may not use mature, profane or racist language or images in the public areas of your shop (for example: username, Profile, tags, item titles, banner).
You may not set a minimum purchase amount requirement in your shop.
You must pay your The Artery bill on time to avoid penalties, including but not limited to: suspension of listing privileges and/or account termination.
You may not engage in any activity to avoid The Artery’s fees (“fee avoidance”). This includes but is not limited to: completing a transaction off-The Artery once it has been initiated on the site, listing an item below its intended purchase price or canceling a valid completed transaction.
You may not knowingly misrepresent your language. Shop and listing information should be accurate in the language(s) to which you’ve enrolled your shop.

Members who do not comply with The Artery’s policies may be subject to review, which can result in suspension of account privileges and/or termination. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.
Listings

All listings on The Artery should be clear, accurate and detailed. Accurate photos, descriptions and listing information are critical to selling on The Artery. Check out the Listing an Item Help Guide for more information on how to list your items. Keep these policies in mind as you list and describe your items:

Listing descriptions and photos must accurately describe the item for sale so buyers know what is included in the purchase.
Each listing must be available for purchase.
You may not create a listing for an item that is not for sale or sold out.
A listing may not be created for the sole purpose of sharing photographs or other information with the community.
A listing may not be created solely as an advertisement. This includes notices of sales or promotions in your shop. Such information may be included in other areas of your shop, such as: your Profile, your shop’s About page, banner, and/or item descriptions.
Items must not be listed as available for rental or lease.
Listing prices must be reasonable.
You may price an item how you choose; however, a listing should not be created with an inaccurate price in order to keep it from selling.
The shipping cost must be reasonable for the item.
Each unique item must have its own listing.
You may create one listing with multiple quantity in stock only if you have multiples of an item, or if you offer variations of an item that do not affect price (for example: a t-shirt available in various sizes).
You may group items as a set into a single listing if the items are being sold and shipped together.
All listings on The Artery must be for a tangible object. (Note: a digital file is considered a tangible object.)
You may not use The Artery to direct shoppers to another online selling venue to purchase the same items as listed in your The Artery shop, as this may constitute fee avoidance. This includes posting links/URLs or providing information sufficient to locate the other online venue(s).
A listing must not be conditional upon the purchase of another listing in your shop (for example: saying “this item may only be purchased along with another item in my shop” is not allowed). This includes listings for item upgrades, shipping upgrades and gift wrapping upgrades.
A free with purchase item may not be listed as a separate listing conditional upon the purchase of another item in your shop.
The title and tags must not mention or describe the free with purchase item.
Information about free with purchase items may only be included in the item description.
A free with purchase item must not be featured in the first photograph of the listing.
The listing price must only reflect the listed item.
Drop shipping is not permitted. All items must be shipped under the direct supervision of the seller.

In addition to the rules that apply to all listings on The Artery, please review the specific policies that apply to the types of items that may be sold on The Artery: handmade by you and commercial crafting supplies and equipment. Some items are prohibited, and some items (for example: mature content) require special attention to comply with The Artery’s policies.

Listings that do not comply with The Artery’s policies may be reported for review (see Flagging). Members who do not comply with The Artery’s policies may be subject to review, which can result in suspension of account privileges and/or termination. If The Artery removes an item listing for violating The Artery policy, the seller is still obligated to pay the listing fee for that item. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.
Labeling your items

There are several key pieces of information about your item that The Artery uses to help shoppers find what they are seeking, such as: titles, tags, attributes, materials, categories and subcategories. It’s very important to accurately label your items. Providing high-quality, accurate info helps shoppers find your items. Inaccurate info can create a frustrating shopping experience for everyone in the marketplace.

Here are the basic rules for labeling your listings:

Only use accurate and relevant terms that describe the specific item for sale in your listing.
Answers to “Who made it?”, “What is it?” and “When was it made?” must be accurate; this information determines the categories available for your listing.
You may use relevant synonyms (for example: a purse may be described as a “handbag”). You must not label a listing with related, but inaccurate words (for example: mittens should not be described as “scarf,” earrings should not be described as “necklace”).
If your items are one-of-a-kind or unique, you may describe your listing as “original,” “OOAK,” “one of a kind,” or other synonyms. However, if your item is a reproduction or in an edition of multiples, you must not describe it with these terms.
You may use a short descriptive phrase as a tag if it accurately describes your item (for example: “sterling silver,” “messenger bag,” “steampunk cufflinks”).
You may not stuff multiple words into a single tag that do not comprise a descriptive phrase (for example: “beach water sunset,” “handbag purse clutch,” “green red blue black.”)
You should only state what the item is, not what the item may become or potential uses for the item (for example: yarn should not be labeled as “sweater,” beads should not be labeled as “bracelet,” small gift items should not be labeled as “stocking stuffer”).
Tags or attributes that describe the craft or process used to create an item should only refer to the processes that you personally used to create the item (for example: note cards should only be described as “papermaking” if you made the paper by hand from pulp, a wooden shelf should only be described as “woodworking” if you built the shelf).
If your listing contains mature content, then you must comply with The Artery’s mature content policies. This includes tagging and titling your listing with the word “mature.”

Labeling supply items

These additional policies apply when describing supply items:

Commercial crafting supplies must be listed in the top-level Supplies category.
Commercial crafting supplies must not be listed in the top-level handmade categories (for example: the Books and Zines category is only for handmade books; the Knitting category is only for handmade knitting-related items).
Mass-produced commercial crafting supplies must not be tagged with “handmade.”
Handmade crafting supplies may be listed in the top-level Supplies category or other top-level categories (for example: a glass bead handmade by the seller could be listed in the top-level Supplies or Glass categories).

Listings that do not comply with The Artery’s policies may be reported for review (see Flagging). The Artery may review listings and remove tags without notice. In addition to the rules that apply to all listings on The Artery, please review the specific policies that apply to the three types of items that may be sold on The Artery: handmade by you, commercial crafting supplies and vintage items. Members who do not comply with The Artery’s policies may be subject to review, which can result in suspension of account privileges and/or termination. If The Artery removes an item listing for violating The Artery policy, the seller is still obligated to pay the listing fee for that item. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.

Flagging

Flagging is akin to The Artery’s neighborhood watch. It’s your way to alert The Artery of potential problems. Use the contact form to flag an artist or product. This is a confidential process. The member whose listing is reported will not know who flagged it. Additionally, The Artery’s investigation will be handled privately; you will not receive a personal response to your flagging message.

Flagging should be used to report any item listing, or shop request that violates any of The Artery’s policies.
Do not flag a single violation multiple times.
Since flagging is a private matter, members should not discuss flags in any of The Artery’s community spaces.

In most cases, The Artery will work with a member privately to remedy the problem. If a seller does not respond to The Artery’s communication or requests in a timely manner, the item may be removed, and the shop’s selling privileges may be suspended and/or terminated. In some extreme cases, listings will be removed immediately. Abuse of the flagging system by means of raising repeated, unjustified flags may result in the suspension and/or termination of your account. If The Artery removes an item listing for violating The Artery policy, the seller is still obligated to pay the listing fee for that item. Suspended or terminated members remain obligated to pay The Artery for all unpaid fees per our Terms of Use.

The Artery Blog

On The Artery Blog we publish new articles — sharing stories, videos, seller tips and shopping finds from The Artery marketplace. The Artery staff, special guests and members of The Artery community contribute posts on a variety of topics. We’d love to hear your story; you’re welcome to pitch an article to us.

When commenting on the blog, follow the general rules for The Artery community conduct (see General Community Conduct).
We encourage members to share their opinions, including disagreement with ideas presented on the blog. The tone should be civil and respectful, and the discussion remain on-topic.
Knowingly harassing, insulting or abusing other members is unacceptable in blog comments. Constructive criticism is fine, but being mean is not.
Mature, profane or intolerant language is not permitted in blog comments.
The Artery does not allow spam in blog comments; for this reason, unsolicited promotion or advertisement from representatives or affiliates of outside services, websites or other products is not allowed.

The The Artery Blog is published, in part, under this Creative Commons license that allows you to repost articles and videos. Give credit where credit is due, and always cite the author(s) of the article.

Link back to the original article; each page has a unique URL (web address).
While The Artery has permission to use content that our members post on The Artery.com, our members may retain certain intellectual property rights for their work. Please respect the artist’s rights if contacted about use of material.

The Artery reserves the right to remove blog comments. Posting inappropriate comments may result in suspension of privileges and/or account termination.

Effective Date: July 11, 2013.
Updated: April 4, 2016.
The Artery reserves the right to alter these policies at any time.