The Artery recently launched a crowd-sourced art mapping project called Artography.
“Madison is full of amazing art, but it’s not obvious to everyone where it is,” said Candy Phelps, founder of The Artery. “We wanted to make art more accessible for people by literally putting the art on a map. The goal of the project is to document and photograph the art venues, galleries, public art and street art in town and then produce a comprehensive art map.”
The Artography project will leverage social media to promote the project and crowd source the majority of the information. People can contribute their photographs via Instagram by using the hashtag #madartmap. When someone sees a piece of art, they can take a snapshot with their camera or phone, upload it to Instagram, geo-tag it and use the special hashtag (#madartmap), Phelps said. Then people can comment on each photo, contributing knowledge of the original artist, location, when it was installed or created, how it was obtained or commission and stories about the art and how it came to be.
The Artery was created to provide an online home for all things art in Madison and to bring artists and art lovers together offline in the community and at local events, Phelps said. With an art event calendar, a newsletter, and an online store selling art exclusively by Wisconsin artists, The Artery aims to promote local art and be a resource for artists and to make art more accessible to the public.
“By creating the Artography map, we hope to encourage residents, students and tourists to explore art in different areas of town they may not normally venture to,” Phelps said. “We also hope to bring more awareness and foot traffic to the many wonderful art galleries in town.”
Phelps is pleased to be working on this project with two students in a service-based learning class at the University of Wisconsin, Sela Gordon and Marissa Haegele.
Gordon is a sophomore at UW- Madison majoring in geography. Gordon said her general interest in art has driven her to dedicate time to both local artists and local viewers of art. While studying GIS, a computer system that visually represents geospacial data, she has developed a passion for planning and the development of urban areas.
Haegele is a freshman at UW-Madison and is currently undecided in her major. She is interested in Psychology and Sociology and plans to get a certificate in Studio Art with a focus on Photography. Marissa has always had a passion for art, specifically in photography. Haegele said she is looking forward to this project because it will give her a chance to visit art work around town and capture it through her photographs.